Exhibitors proclaim BADA 2017 a stunning success

Posted: 2017-03-27 12:44:33

Tuesday 21 March saw the close of BADA 2017 with exhibitors reporting strong sales, and celebrating a hugely successful event.

In addition to the impressive sales, exhibitors hailed the fresh look and feel of the fair and reported making excellent new contacts with younger collectors.

From 15–21 March 2017, the fair brought together 100 specialist exhibitors from across the UK, including a significant number of young dealers, who were exhibiting at the fair for the first time.

Visitors from across the globe were offered the chance to view and purchase outstanding pieces of traditional, modern and contemporary art, design and antiques at Duke of York Square in Chelsea.

Furniture sold particularly well. Richard Coles of Godson & Coles was pleased to report the sale of a magnificent George I Scarlet Japanned Bureau Cabinet for a six-figure sum. He said he felt ‘amazingly positive’ about BADA 2017, adding that ‘the whole atmosphere of the fair has transformed, footfall is up undoubtedly and we have seen much more dynamic visitors. The whole feel of the fair is different. It has been busy every day. BADA is definitely on a roll.’

Thomas Coulborn & Sons also made some remarkable sales including an exceptional Anglo-Indian games table, an important Elizabethan coffer and a Regency mahogany breakfront Secretaire bookcase in the manner of Gillows. Jonathan Coulborn said that he was ‘very happy with the progress of the fair.’

Good sales were also reported by jewellery specialists. Sandra Cronan Ltd showed an array of exquisite pieces including a collection of fine brooches in the shape of insects. Of BADA 2017 Cronan said, ‘It has been a wonderful fair, the most enjoyable to do in London; it is elegant, open, airy with a very 21st-century feel. This year’s event has been brilliantly organised, and By Word of Mouth have created a great restaurant with delicious food.’

Alan Wheatley Art returned to BADA for a second year, showing work by Modern British Abstract painters and the London Group. Wheatley reported sales ranging from £3,000 to £60,000 and said, ‘This year’s event has been very well attended. The audience is really changing. We have definitely had more interesting conversations and made a number of sales, it’s very encouraging.’

Jonathan Cooper, one of a number of dealers with a particular focus on contemporary work, had exceptional success with a specially commissioned set of ceramics by Georgina Warne. Cooper said, ‘We knew they would do well but we didn’t expect to sell out, and we’ve had people wanting to place orders. We’ve done well with our paintings as well.’

Marco Forgione, CEO of BADA, said: 'BADA 2017 has been an outstandingly successful year. The changes we’ve introduced over the past year have really made a difference. We’ve attracted a wide selection of new buyers and collectors without alienating our existing loyal attendees.

I’m particularly pleased that British furniture has done so well at BADA 2017. We’ve been evangelical about the style and quality of our members’ objects, it seems buyers, collectors and interior designers are now in agreement.

We worked hard with our exhibitors before the event started to promote their objects and are delighted to have secured a huge number of pre-event sales. I’m also sure that there will be a number of sales over the coming weeks as a result of the conversations started at BADA

We are extremely pleased to have hosted dealers, old and new, of such a high calibre at our 25th annual fair. We are delighted to have attracted a greater number of serious buyers and collectors and we look forward to building on these tremendous achievements.

Visitors to the fair were able to buy with confidence, benefiting from the extensive expertise of BADA members. We are looking forward to our centenary year in 2018 and to welcoming the best dealers in the UK back to Chelsea to build on this year’s success.'

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