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A very rare, fine and well-preserved Art Deco vintage wristwatch in silver by Rolex made in 1930.

“The Rolex Prince - the watch for men of distinction”

If there was ever an accessory that identified one as a man of distinction it is the Rolex Prince Brancard Wristwatch.

Launched in 1929, in the heyday of the roaring 20’s, it was revolutionary in its design and mechanism. Rectangular in form yet curved with its elegant flared sides that sit comfortably in the curvature of the wrist.

When fully wound it has power for 66 hours, a length of time unheard of in those days.

It also had a subsidiary second’s dial which was large enough to be used by the medical profession when taking the pulse which led to its being colloquially known as “the Doctor’s watch”.

This iconic piece was marketed by Hans Wilsdorf, creator of the Rolex Watch Company, in all its advertising as for “men of distinction”.

A very expensive watch at the time, its rarity was promoted as another douceur to the man of distinction, very few were made – an early example of watch marketing in what we would now refer to as a “limited edition”

It was then and still is now, a very rare, sought after and elegant vintage watch.

Model 971.

The Extra Prima Chronometer Observatory movement with 15-Rubies and marked “Timed 6 positions” with Rolex Patented protective Dust cap.

Two tone, silvered, bi-metallic dial. Black Chapter, Arabic Art Deco numerals, oversized subsidiary seconds dial and indexes. Blued steel hands.

Case, movement and dial signed.

Case Measurements:
Length (lug to lug): 43 mm
Width (Widest): 25 mm
Width (Narrowest): 23 mm

Dimensions

Width: 25.00 mm - 0.98 inches, Depth: 8.00 mm - 0.31 inches

Price on application





Condition report

All watches are given a full thorough service. They are stripped down to their individual parts, thoroughly checked for any obvious wear and tear, cleaned, re-oiled, reassembled and regulated. The final result is that the case, dial and movement are in pristine condition. Pristine, fully serviced, 2 year guarantee and full after sales maintenance service.

Stock number

2760

The BADA Standard

  • Since 1918, BADA has been the leading association for the antiques and fine art trade
  • Members are elected for their knowledge, integrity and quality of stock
  • Our clients are protected by BADA’s code of conduct
  • Our dealers’ membership is reviewed and renewed annually
  • Bada.org is a non-profit site: clients deal directly with members and they pay no hidden fees
Click here for more information on the BADA Standard