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Piero Fornasetti.
Piero Fornasetti Fleming Joffe Recipe Plate- Tortoise Risotto.
1960s-1974.
Porcelain.
This rare Piero Fornasetti porcelain plate is from a series of fourteen made for the Fleming Joffe Company in New York City.
The plate originally was in a square box with an insert that reads:
"We are happy to send you a New Year's present. These plates have been created especially for us by Piero Fornasetti in Milano. Each year you will receive more until the end of the series. We wish you and your family a very happy New Year. Fleming Joffe Ltd".
The Fleming Joffe company was a small leather goods company in New York. Fornasetti was not the only famous artist this company worked with. Andy Warhol produced ads and copy for them as well as decorating their show booths and showroom. They also commissioned Ogden Nash to pair his bouncy text with Warhol's drawings.
Reference: Fornasetti: The Complete Universe, edited by Barnaba Fornasetti, page 614 #163 for a colour illustration of one of a set of twelve promotional plates made for the Fleming & Joffe comapny in the early 1970's.
Fornasetti writes, Each of the twelve subjects in this series presents a decidedly improbable recipe. There were actually fourteen different designs made to be given away over seven years at New Year to clients of the company two at a time.
Dimensions
Diameter: 10 1/4 inchesStock number
NY09101DThe BADA Standard
- Since 1918, BADA has been the leading association for the antiques and fine art trade
- Members are elected for their knowledge, integrity and quality of stock
- Our clients are protected by BADA’s code of conduct
- Our dealers’ membership is reviewed and renewed annually
- Bada.org is a non-profit site: clients deal directly with members and they pay no hidden fees